BtoB Marketing Sales Podcast #3: “Make More Effective and Efficient Use of LinkedIn for B2B”
For this third edition of our B2B Marketing Sales Podcast, I am pleased to welcome Bruce Johnston-whose job is to help companies understand why LinkedIn just doesn’t seem to work the way marketers believe it should, in a complex B2B sales context. So how to “Make More Effective and Efficient Use of LinkedIn for B2B”?…