For this sixth episode of our podcast I am glad to welcome Jeff Davis, Sales & Marketing alignment optimization expert based in Chicago and founder of the Sales Marketing Alignment Summit (SMA Summit). In this podcast, Jeff and I exchange views about how to deeply and concretely improve the collaboration and comprehension between your sales and…
For this fifth edition of the BtoB Marketing Sales Podcast I had the very pleasure to welcome John Smibert, one of the most experienced Strategic Social Seller on the B2B market. Let’s make our way to B2B Strategic Selling! I discovered John Smibert’s work on YouTube via “Talking Sales”, a series of interviews that provide insight to help…
To be quite honest I have been thinking about this blog’s creation for two years. I like to write, I love BtoB marketing, so blogging sounded like the best compromise ever for me. I also believe that this blog can be a way to meet people with different views, different experiences and opinions, and I liked…