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BtoB Marketing & Sales
by Aurélien Gohier
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  • Interviews
  • Guest Marketing
  • Industrial Marketing
  • Social Networking
  • Digital Marketing

Tag Archives: B2B Podcast

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  2. Entries tagged with "B2B Podcast"

Podcast #7: “Is There An Ideal B2B Marketer Profile?”

B2B PodcastsBy Aurelien Gohier12/07/20181 Comment

In this episode of the BtoB Marketing & Sales Podcast I am very proud to welcome Joel Harrison, Editor-in-Chief and co-founder of B2B Marketing. While I am writing this piece of article, it has been exactly one year since Joel Harrison and I met at the 2017’s BtoB Summit edition in France. It took me…

sales & marketing alignment b2b podcast episode 6

Podcast #6: “Nail B2B Sales & Marketing Alignment”

B2B PodcastsBy Aurelien Gohier02/07/2017Leave a comment

For this sixth episode of our podcast I am glad to welcome Jeff Davis, Sales & Marketing alignment optimization expert based in Chicago and founder of the Sales Marketing Alignment Summit (SMA Summit). In this podcast, Jeff and I exchange views about how to deeply and concretely improve the collaboration and comprehension between your sales and…

Podcast 5 B2B Strategic Selling with John Smibert

Podcast #5: “Make Your Way To Powerful B2B Strategic Selling”

B2B PodcastsBy Aurelien Gohier09/02/20172 Comments

For this fifth edition of the BtoB Marketing Sales Podcast I had the very pleasure to welcome John Smibert, one of the most experienced Strategic Social Seller on the B2B market. Let’s make our way to B2B Strategic Selling! I discovered John Smibert’s work on YouTube via “Talking Sales”, a series of interviews that provide insight to help…

B2B Podcast 4 - B2B Video Marketing Overview with Chris Savage, CEO of Wistia

B2B Marketing Sales Podcast #4: B2B Video Marketing Overview with Chris Savage, CEO of Wistia

B2B PodcastsBy Aurelien Gohier17/01/2017Leave a comment

For this fourth edition, I am proud to have Chris Savage on the BtoB Marketing Sales Podcast- co-founder and CEO of Wistia- to talk about video marketing as the core of successful B2B business communication, and for lead generation strategy. Not to push at open doors here, the majority of B2B marketers are deeply convinced that…

B2B Marketing Sales Podcast 3

BtoB Marketing Sales Podcast #3: “Make More Effective and Efficient Use of LinkedIn for B2B”

B2B PodcastsBy Aurelien Gohier02/11/2016Leave a comment

For this third edition of our B2B Marketing Sales Podcast, I am pleased to welcome Bruce Johnston-whose job is to help companies understand why LinkedIn just doesn’t seem to work the way marketers believe it should, in a complex B2B sales context. So how to “Make More Effective and Efficient Use of LinkedIn for B2B”?…

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