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by Aurélien Gohier
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Podcast #8 : “Do Not Mess With B2B Influence Marketing”

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Dec52019
B2B PodcastsB2B Social NetworkingB2B Trends

There are currently quite some debates going on about the concept of B2B influencer. In the B2B world, professionals are still in the process getting the classical representation of an Instagram influencer out of their mind. In France, most people are actually very sarcastic about the concept of influence marketing applied to complex sales environments, such as tech, software and industry.

Perfect timing: I had the opportunity to meet Evan at the Paris Air Show 2019 in June, and we got to spend some qualitative time together on Dassault Systèmes’ chalet. We had the opportunity to exchange views about a topic which we both feel pretty strongly about : B2B influence marketing. Evan is certainly much more experienced than I am, but we have a few things in common: Industry 4.0 is the core of our business and daily jobs, and we are kind of passionate about the potential of Social networking applied to the B2B world.

The episode is available on Apple Podcasts and on YouTube (see below).

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Categories: B2B Podcasts, B2B Social Networking, B2B TrendsBy Aurelien Gohier05/12/20191 Comment
Tags: B2B InfluenceB2B InfluencerB2B Social MediaEvan KirstelInfluence MarketingParis Air Show

Author: Aurelien Gohier

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Recent articles
  • Podcast #8 : “Do Not Mess With B2B Influence Marketing”
  • B2B Book Review #3: To Sell Is Human by Daniel Pink
  • Why Social Selling Will Soon Fade Away
  • B2B : a world where networking is the new certification
  • Podcast #7: “Is There An Ideal B2B Marketer Profile?”
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