There are currently quite some debates going on about the concept of B2B influencer. In the B2B world, professionals are still in the process getting the classical representation of an Instagram influencer out of their mind. In France, most people are actually very sarcastic about the concept of influence marketing applied to complex sales environments, such as tech, software and industry.
Perfect timing: I had the opportunity to meet Evan at the Paris Air Show 2019 in June, and we got to spend some qualitative time together on Dassault Systèmes’ chalet. We had the opportunity to exchange views about a topic which we both feel pretty strongly about : B2B influence marketing. Evan is certainly much more experienced than I am, but we have a few things in common: Industry 4.0 is the core of our business and daily jobs, and we are kind of passionate about the potential of Social networking applied to the B2B world.
The episode is available on Apple Podcasts and on YouTube (see below).