When I started reading about B2B marketing in the earliest stages of my career, the insights delivered by the Content Marketing Institute quickly became a reference for me.
Every single marketer has content marketing on his radar. Why? Because it is deeply connected to the ability to deliver (or not…) modern, appropriate and sustainable B2B marketing strategies.
And yet, there is hardly consensus about how much energy and money we should invest in it. The dominating culture of short term ROI is often blocking the way to new content marketing perspectives.
To relaunch the BtoB Marketing & Sales podcast, I wanted to have the coolest guest on this topic. And I am very proud to welcome Robert Rose, a recognized B2B content marketing expert and strategist, founder of the Content Advisory Agency and Chief Strategy Advisor at the Content Marketing Institute.
Enjoy the episode and subscribe to the show if you want to be noticed when the next episodes are released!
Available on (almost) all audio platforms here.