One month ago I had the pleasure of meeting Tony Thoma, Vice President M&A, Marketing & Communication at DAHER. We discussed on what a B2B marketing strategy really looks like when working in the Aerospace Industry. Tony Thoma started his carrier in 2001 at EY as a Strategic Consultant. In 2003, he joined the Airbus Group…
I had a chance to interview Susan Tatum, B2B Social Media Business Strategist recognized in the B2B marketing playground. She agreed to share with us her vision of today’s B2B Social Media main challenges. You are specialized in social media marketing for B2B businesses, but what actually makes you specialized in B2B? What do you think…
I had a chance to meet Patrice Laubignat, CEO of LePartenariat.com and recognized influencer in the area of Emotive Marketing. He kindly accepted to answer my questions. Patrice, could you please introduce yourself and explain us how you landed in the marketing world ? PL: As I started my professional life teaching mathematics, I would answer…
You probably discovered Jeff Bullas on his blog jeffbullas.com, dealing with Social Media Marketing, Content Marketing and Digital Marketing. Jeff kindly accepted my invitation to answer some question about his vision as an expert of Web & Digital marketing. AG: How did you come to write and speak about Web & Digital marketing? JB: In the…