In this section I a sharing with you my B2B Book Reviews to help you identify which B2B Books you absolutely need to read, and why!
Of course those reviews are just illustrating my humble opinion, and I am totally open for discussions about this. I am also very grateful to anyone who would suggest me B2B Books to read and review! Fill free to send your suggestions at aurelien.gohier(at)btobmarketingsales.com.
Selling is something we all do in our work and personal lives. Obviously, this does not mean that we all sell things to make a living. It means that, consciously or not, we all establish little strategies to sell something: pushing a new idea, defending your vision of politics, encouraging a colleague to change his…
The third edition of the French Social Selling Forum was held in early December, which saw Author of “Social Selling Mastery” and CEO of Sales for Life, Jamie Shanks, take the leading role as keynote speaker. – Perfect timing to read his book, which quickly became a popular reference in the area of B2B Social Selling.…
While becoming this week an Amazon best seller in the Business Sales category, “Driving Demand” from Carlos Hidalgo claims to be “a clear roadmap and framework on how B2B organizations can implement change management and transform their demand generation.” I will share with you in this article my best tips from this reading. Carlos Hidalgo…
I recently decided to learn about growth hacking, not only because everyone is talking about it, but because the few articles I read about this triggered my curiosity. On my boss’ advice I got into Ryan Holiday‘s book on this particular topic: “Growth Hacker Marketing”. I am always very skeptical when I hear about any new so-called “revolutionary” marketing…
As Ian Lurie was mentioning in 2010 in his article on portent.com, the inevitable reference to “write great content”, “put more keywords on every page” or “exchange links with other sites” is redundant and mostly helpless in such SEO evangelization books. I will not be very original and will simply agree with Ian: this statement is not true…