Podcast #8 : “Do Not Mess With B2B Influence Marketing”

There are currently quite some debates going on about the concept of B2B influencer. In the B2B world, professionals are still in the process getting the classical representation of an Instagram influencer out of their mind. In France, most people are actually very sarcastic about the concept of influence marketing applied to complex sales environments,…

Marketing Sales Resolutions 2017

B2B Marketing Sales 2017 Resolutions: Go Back To Basics, Cherish Your Clients & Be Consistent

2016 made me fortunate enough to collaborate with extraordinary people within various different industries, such as aerospace, automotive, software, hardware, and many more. I have experienced a lot of new technology, such as AR/VR or Advanced Driving Simulation. I have been exposed to mind-blowing (and permanent) evolution of portable video cameras and the progressive evolution of social…