Looking for a podcast fully focused on B2B Marketing & B2B Sales, with no buzzwords, just concrete talks? This B2B Podcast is for you.
In this podcast I invite recognized experts of B2B Marketing and B2B Sales to talk about the key topics of the B2B playground: B2B Marketing and Sales Alignment, B2B Social Selling, B2B Video Marketing, B2B Digital in general, and so much more!
When I started reading about B2B marketing in the earliest stages of my career, the insights delivered by the Content Marketing Institute quickly became a reference for me. Every single marketer has content marketing on his radar. Why? Because it is deeply connected to the ability to deliver (or not…) modern, appropriate and sustainable B2B…
There are currently quite some debates going on about the concept of B2B influencer. In the B2B world, professionals are still in the process getting the classical representation of an Instagram influencer out of their mind. In France, most people are actually very sarcastic about the concept of influence marketing applied to complex sales environments,…
In this episode of the BtoB Marketing & Sales Podcast I am very proud to welcome Joel Harrison, Editor-in-Chief and co-founder of B2B Marketing. While I am writing this piece of article, it has been exactly one year since Joel Harrison and I met at the 2017’s BtoB Summit edition in France. It took me…
For this sixth episode of our podcast I am glad to welcome Jeff Davis, Sales & Marketing alignment optimization expert based in Chicago and founder of the Sales Marketing Alignment Summit (SMA Summit). In this podcast, Jeff and I exchange views about how to deeply and concretely improve the collaboration and comprehension between your sales and…
For this fifth edition of the BtoB Marketing Sales Podcast I had the very pleasure to welcome John Smibert, one of the most experienced Strategic Social Seller on the B2B market. Let’s make our way to B2B Strategic Selling! I discovered John Smibert’s work on YouTube via “Talking Sales”, a series of interviews that provide insight to help…