Skip to content
Paris, France
FacebookTwitterLinkedinInstagram
Search
BtoB Marketing & Sales
by Aurélien Gohier
BtoB Marketing & SalesBtoB Marketing & Sales
  • Interviews
  • Guest Marketing
  • Industrial Marketing
  • Social Networking
  • Digital Marketing
  • Interviews
  • Guest Marketing
  • Industrial Marketing
  • Social Networking
  • Digital Marketing

B2B Marketing Sales Podcast #4: B2B Video Marketing Overview with Chris Savage, CEO of Wistia

You are here:
  1. Home
  2. B2B Podcasts
  3. B2B Marketing Sales Podcast #4:…
Jan172017
B2B PodcastsB2B Podcast 4 - B2B Video Marketing Overview with Chris Savage, CEO of Wistia

For this fourth edition, I am proud to have Chris Savage on the BtoB Marketing Sales Podcast- co-founder and CEO of Wistia- to talk about video marketing as the core of successful B2B business communication, and for lead generation strategy.

Not to push at open doors here, the majority of B2B marketers are deeply convinced that B2B video marketing is the key of a successful brand awareness and lead generation strategy. But only a small proportion of B2B marketers know how to set up and run a proper B2B video marketing strategy, to make this strategy drive tangible results.

Chris Savage, co-founder of Wistia– a professional video hosting platform with “amazing viewer analytics, HD video delivery, and marketing tools to help understand your visitor”- is an expert of this domain. Besides the obvious technological advantages of using Wistia, Chris and I discussed about how B2B video marketing can be addressed by digital marketing services. To illustrate this, we chose a bunch of use cases together and tried to enter tomorrow’s B2B video world together.

[Podcast also available on iTunes. Subscribe now!]

[CHAPTERS] B2B Marketing Sales Podcast #4

0’04: Hello BtoB Marketing Sales people! Today we are going to talk about B2B video marketing, and to cover this exciting topic I have with me Chris Savage, CEO and co-founder of Wistia.
Hi Chris how are you?

0’15: This morning I gave a presentation during a webinar organized by the CMIT, the Club of French Marketing Directors of IT, about how video marketing should be the core of any B2B content marketing strategy. In this presentation to 30 B2B / IT deciders I mentioned several times a solution called Wistia, while I was trying to show the audience with simple and hopefully clever examples how any B2B company should make video the cornerstone of their content marketing approach. What do you think I said to them about Wistia Chris?

1’33: So, Chris, you are the CEO and co-founder of Wistia, which was founded in 2006 by Brendan Schwartz and yourself, Chris Savage. I read on the web that the aim of Wistia was initially to help filmmakers collaborate remotely online right?

1’50: So, basically you created this solution while YouTube was just exploding. How did Wistia made its way through? Can you please give us some insights about Wistia too?

2’31: What does make Wistia different? As I said before, Wistia was created while YouTube was just exploding. Is Wistia a competitor of YouTube or is it something totally different? Can you please explain us the pros and cons of using one solution more than another. Are Wistia and YouTube complementary?

3’56: Another aspect I wanted to cover with you today: a lot of big B2B companies are fighting the evangelize the use of video to make marketing programs more powerful and emotional. What I do believe is that companies should fight hard to allow any employee to create his or her own video material, and not wait that marketing delivers video assets. Do you believe in a world where B2B sales people create their own pieces of video material, and where it doesn’t hurt the company brand in long term?

5’17: How would you differentiate the use of video in B2B vs B2C? And can you explain the audience why you positioned Wistia as a more B2B than a B2C-friendly solution?<

7’30: Could you give us the name of three companies which in your opinion are making the best use of video in a B2B context, besides the technological aspects?

  • Gateway HR
  • Bluleadz (Wistia success story HERE)
  • Joybird

10’10: How do you see the B2B video business in 10 years? And what place will be occupying Wistia on this market? Or at least what’s your objective?

13’28: Where is the best places to follow your activity and latest news?

  • Wistia.com
  • Wistia Blog
  • Chris Savage’s Blog “Savage Thoughts”

  • Facebook
  • Twitter
  • LinkedIn
  • Email
Category: B2B PodcastsBy Aurelien Gohier17/01/2017Leave a comment
Tags: B2B Digital MarketingB2B PodcastB2B Video MarketingB2B VideosBusiness to BusinessChris SavageVideomarketingWistia

Author: Aurelien Gohier

Post navigation

PreviousPrevious post:B2B Marketing Sales 2017 Resolutions: Go Back To Basics, Cherish Your Clients & Be ConsistentNextNext post:Is Your B2B Marketing Team Truly Aligned With Sales?

Related Posts

Podcast #8 : “Do Not Mess With B2B Influence Marketing”
05/12/2019
Podcast #7: “Is There An Ideal B2B Marketer Profile?”
12/07/2018
sales & marketing alignment b2b podcast episode 6
Podcast #6: “Nail B2B Sales & Marketing Alignment”
02/07/2017
Podcast 5 B2B Strategic Selling with John Smibert
Podcast #5: “Make Your Way To Powerful B2B Strategic Selling”
09/02/2017
B2B Marketing Sales Podcast 3
BtoB Marketing Sales Podcast #3: “Make More Effective and Efficient Use of LinkedIn for B2B”
02/11/2016
B2B Marketing Sales Podcast #2
B2B Marketing Sales Podcast #2: “Closing the B2B Marketing / Product / Sales Gap” with David Hubbard
30/09/2016

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Website Protected by Spam Master


Post comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Find us on:

FacebookLinkedinMail
Recent articles
  • Podcast #8 : “Do Not Mess With B2B Influence Marketing”
  • B2B Book Review #3: To Sell Is Human by Daniel Pink
  • Why Social Selling Will Soon Fade Away
  • B2B : a world where networking is the new certification
  • Podcast #7: “Is There An Ideal B2B Marketer Profile?”
  • B2B Book Reviews(5)
  • B2B Digital Marketing(2)
  • B2B Guest Marketing(3)
  • B2B Industrial Marketing(3)
  • B2B Interviews(4)
  • B2B Marketing Reports & Surveys(1)
  • B2B Networking(1)
  • B2B Podcasts(8)
  • B2B Social Networking(6)
  • B2B Trends(4)
  • B2B Webmarketing(1)
Recent articles
  • Podcast #8 : “Do Not Mess With B2B Influence Marketing”
  • B2B Book Review #3: To Sell Is Human by Daniel Pink
  • Why Social Selling Will Soon Fade Away
  • B2B : a world where networking is the new certification
  • Podcast #7: “Is There An Ideal B2B Marketer Profile?”
Go to Top