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by Aurélien Gohier
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  • Interviews
  • Guest Marketing
  • Industrial Marketing
  • Social Networking
  • Digital Marketing

Daily Archives: 31/12/2018

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Social Selling Indigestion - BtoB Marketing & Sales

Why Social Selling Will Soon Fade Away

B2B Social NetworkingBy Aurelien Gohier31/12/20181 Comment

Ten years have passed since I watched Nigel Edelshain’s video explaining the term “Sales 2.0”. Many things have happened in the meantime: social networking, tech, and even business practices have evolved. People talk about Social Selling – a lot. In this article, I’ll tell you why I believe this concept will, despite popular opinions, soon fade away.…

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