Last month I made the very spontaneous acquaintance of Jeff Davis, founder of The Alignment Blog. We very quickly found that we have a lot in common, in particular our concern on how complex sales & marketing alignment can be, especially in a B2B context. I am delighted to welcome Jeff as a guest writer today, on…
For this fourth edition, I am proud to have Chris Savage on the BtoB Marketing Sales Podcast- co-founder and CEO of Wistia- to talk about video marketing as the core of successful B2B business communication, and for lead generation strategy. Not to push at open doors here, the majority of B2B marketers are deeply convinced that…
2016 made me fortunate enough to collaborate with extraordinary people within various different industries, such as aerospace, automotive, software, hardware, and many more. I have experienced a lot of new technology, such as AR/VR or Advanced Driving Simulation. I have been exposed to mind-blowing (and permanent) evolution of portable video cameras and the progressive evolution of social…
The third edition of the French Social Selling Forum was held in early December, which saw Author of “Social Selling Mastery” and CEO of Sales for Life, Jamie Shanks, take the leading role as keynote speaker. – Perfect timing to read his book, which quickly became a popular reference in the area of B2B Social Selling.…