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BtoB Marketing & Sales
by Aurélien Gohier
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Daily Archives: 20/09/2016

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B2B Book Review #1

B2B Book Review #1: “Driving Demand” from Carlos Hidalgo

B2B Book ReviewsBy Aurelien Gohier20/09/20161 Comment

While becoming this week an Amazon best seller in the Business Sales category, “Driving Demand” from Carlos Hidalgo claims to be “a clear roadmap and framework on how B2B organizations can implement change management and transform their demand generation.” I will share with you in this article my best tips from this reading. Carlos Hidalgo…

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