Besides the classic new years resolutions that I will surely not achieve this year I wanted to share with you guys what will be my BtoB marketing resolutions for 2016. It is 4.30 pm, I am almost alone in the office and I was about to call it a day when I asked myself: what will…
I recently decided to learn about growth hacking, not only because everyone is talking about it, but because the few articles I read about this triggered my curiosity. On my boss’ advice I got into Ryan Holiday‘s book on this particular topic: “Growth Hacker Marketing”. I am always very skeptical when I hear about any new so-called “revolutionary” marketing…
I had a chance to meet Patrice Laubignat, CEO of LePartenariat.com and recognized influencer in the area of Emotive Marketing. He kindly accepted to answer my questions. Patrice, could you please introduce yourself and explain us how you landed in the marketing world ? PL: As I started my professional life teaching mathematics, I would answer…
You probably discovered Jeff Bullas on his blog jeffbullas.com, dealing with Social Media Marketing, Content Marketing and Digital Marketing. Jeff kindly accepted my invitation to answer some question about his vision as an expert of Web & Digital marketing. AG: How did you come to write and speak about Web & Digital marketing? JB: In the…
What video format should I focus on? What budget should I allocate to my B2B video strategy? Should I externalize everything? How do I choose my video agency? This is the type of questions I hear a lot during discussions between B2B marketers. In this article I will try to share my experience in this area!…