Podcast #8 : “Do Not Mess With B2B Influence Marketing”
There are currently quite some debates going on about the concept of B2B influencer. In the B2B world,…
There are currently quite some debates going on about the concept of B2B influencer. In the B2B world,…
Selling is something we all do in our work and personal lives. Obviously, this does not mean that…
Ten years have passed since I watched Nigel Edelshain’s video explaining the term “Sales 2.0”. Many things have happened…
I don’t usually take part in external trainings specialized in B2B. Why? Because I believe that the offer…
In this episode of the BtoB Marketing & Sales Podcast I am very proud to welcome Joel Harrison,…
We see a lot of gurus sharing recipes to transform social media (in particular LinkedIn) into a highly efficient…
Hello, my name is Aurélien, and I have been working in B2B tech marketing since 2009. I am working as a digital marketing manager for the top tech company in France . I am truly passionate about my job and I am looking forward to exchanging views and opinions with people who have experience to share in the same area. My vision of BtoB marketing is situated just between extreme ROI optimization and emotional marketing, a broad spectrum for sure. Besides this I am a huge fan of ball sports, technology, music & an uncontrolled TV shows addict. Feel free to contact me.
There are currently quite some debates going on about the concept of B2B influencer. In the B2B world, professionals are still in the process getting the classical representation of an Instagram influencer out of their mind. In France, most people are actually very sarcastic about the concept of influence marketing applied to complex sales environments,…
Selling is something we all do in our work and personal lives. Obviously, this does not mean that we all sell things to make a living. It means that, consciously or not, we all establish little strategies to sell something: pushing a new idea, defending your vision of politics, encouraging a colleague to change his…
Ten years have passed since I watched Nigel Edelshain’s video explaining the term “Sales 2.0”. Many things have happened in the meantime: social networking, tech, and even business practices have evolved. People talk about Social Selling – a lot. In this article, I’ll tell you why I believe this concept will, despite popular opinions, soon fade away.…
I don’t usually take part in external trainings specialized in B2B. Why? Because I believe that the offer is fairly poor, especially in France. I chose to use networking as a strong ally to stay informed, to learn about the latest B2B trends and to establish a mutual credibility with my peers, by sincerely caring…
In this episode of the BtoB Marketing & Sales Podcast I am very proud to welcome Joel Harrison, Editor-in-Chief and co-founder of B2B Marketing. While I am writing this piece of article, it has been exactly one year since Joel Harrison and I met at the 2017’s BtoB Summit edition in France. It took me…
We see a lot of gurus sharing recipes to transform social media (in particular LinkedIn) into a highly efficient B2B revenue generating machine. Some of them share good pieces of advice, I am certainly not questioning this. The real question here, for any company whose revenue model stems from complex sales, is: what should I expect from B2B social networking? …
Following the recent acquisition by Google of the heart of HTC’s smartphone division for $1.1 billion, I believe this is the exact right moment for us B2B marketers and sales people to status on the real potential of Virtual Reality for the B2B market. I contacted Hervé Fontaine, Vice-President of Virtual Reality B2B at HTC Vive, to guide us…
For this sixth episode of our podcast I am glad to welcome Jeff Davis, Sales & Marketing alignment optimization expert based in Chicago and founder of the Sales Marketing Alignment Summit (SMA Summit). In this podcast, Jeff and I exchange views about how to deeply and concretely improve the collaboration and comprehension between your sales and…
I have been working in the engineering software industry since 2009. One pain point hindering a proper B2B sales and marketing alignment was always omnipresent: the lack of diligence around the business critical concept of persona (buyer or user). The concept of CPO; Chief Personas Officer; could totally solve the usual lack of alignment between sales vs. marketing vs. product vs. CLIENT.…
For this fifth edition of the BtoB Marketing Sales Podcast I had the very pleasure to welcome John Smibert, one of the most experienced Strategic Social Seller on the B2B market. Let’s make our way to B2B Strategic Selling! I discovered John Smibert’s work on YouTube via “Talking Sales”, a series of interviews that provide insight to help…
One month ago I had the pleasure of meeting Tony Thoma, Vice President M&A, Marketing & Communication at DAHER. We discussed on what a B2B marketing strategy really looks like when working in the Aerospace Industry. Tony Thoma started his carrier in 2001 at EY as a Strategic Consultant. In 2003, he joined the Airbus Group…
Last month I made the very spontaneous acquaintance of Jeff Davis, founder of The Alignment Blog. We very quickly found that we have a lot in common, in particular our concern on how complex sales & marketing alignment can be, especially in a B2B context. I am delighted to welcome Jeff as a guest writer today, on…
For this fourth edition, I am proud to have Chris Savage on the BtoB Marketing Sales Podcast- co-founder and CEO of Wistia- to talk about video marketing as the core of successful B2B business communication, and for lead generation strategy. Not to push at open doors here, the majority of B2B marketers are deeply convinced that…
2016 made me fortunate enough to collaborate with extraordinary people within various different industries, such as aerospace, automotive, software, hardware, and many more. I have experienced a lot of new technology, such as AR/VR or Advanced Driving Simulation. I have been exposed to mind-blowing (and permanent) evolution of portable video cameras and the progressive evolution of social…
The third edition of the French Social Selling Forum was held in early December, which saw Author of “Social Selling Mastery” and CEO of Sales for Life, Jamie Shanks, take the leading role as keynote speaker. – Perfect timing to read his book, which quickly became a popular reference in the area of B2B Social Selling.…
For this first video I want to share a few insights with you from the third edition of the French Social Selling Forum, which took place at Oracle France HQ in Colombes. The French Social Selling Forum is an independent event organized by PartnerWin, SaaS Guru and supported by Euridis, a B2B-specialized business school. The event…
For this third edition of our B2B Marketing Sales Podcast, I am pleased to welcome Bruce Johnston-whose job is to help companies understand why LinkedIn just doesn’t seem to work the way marketers believe it should, in a complex B2B sales context. So how to “Make More Effective and Efficient Use of LinkedIn for B2B”?…
Today I am pleased to welcome Olivier Rivière, who I had the pleasure to meet a the BtoB Summit in France this summer. In the last 25 years Olivier has held positions in R&D, marketing and communications, business development, global account management, client service, and general management. In this article Olivier is sharing with us his answer to the following question: “Can Engineers Sell?”. …
Today I am delighted to welcome Pierre Gautier, Brand Manager at Lagardère Sports, to write about what B2B Marketing means for Football Clubs. Much like B2C marketing, B2B marketing exists of niche markets. The sports industry can be considered as one of these realms of niche markets. Clubs, Leagues and Federations use their media reach to…
In the context of marketing departments being asked to constantly generate greater pipeline with smaller budgets, I want to push this challenge to its limit and imagine how a B2B web & digital marketing strategy would look like with 350 euros as a budget per month. But can a cheap B2B web & digital marketing strategy…
For this second edition of the B2B Marketing Sales Podcast, David Hubbard, CEO of Marketing Outfield, join me to talk about how to close the gap between B2B Marketing vs. Product vs. Sales. For this particular topic I needed someone with a deep B2B sales & marketing expertise, but who also used to wear the product…
While becoming this week an Amazon best seller in the Business Sales category, “Driving Demand” from Carlos Hidalgo claims to be “a clear roadmap and framework on how B2B organizations can implement change management and transform their demand generation.” I will share with you in this article my best tips from this reading. Carlos Hidalgo…
I had a chance to interview Susan Tatum, B2B Social Media Business Strategist recognized in the B2B marketing playground. She agreed to share with us her vision of today’s B2B Social Media main challenges. You are specialized in social media marketing for B2B businesses, but what actually makes you specialized in B2B? What do you think…
I am always very skeptical about the many “new” concepts or wordings we use in the marketing world. “Cloud”, “Big Data”, “Growth Hacking”: a lot of fancy concepts which keep being promoted as revolutionary movements in marketing conferences, keynotes or trade shows, when in actual fact most of these “new” concepts have been actively used and proven for decades.…
As any B2B marketer I have my Twitter sources. People whose B2B tweets are relevant, helpful, not essentially promotional and mostly neutral. I decided to highlight 10 must-follow BtoB marketing Twitter accounts in this article today. Alex Clarke (@alexclarke_b2b): Alex is working as a digital content manager at @MarketingB2B, which became a reference for every B2B…
To start this series of btobmarketingsales.com podcasts I had the honor to interview David Meerman Scott, Marketing Speaker & Leadership Speaker & Author of Number #1 bestseller “The new rules of marketing & PR”. Yes, I could have had a worse guest for this first podcast. David Meerman Scott is an American online marketing strategist, and author of…
Besides the classic new years resolutions that I will surely not achieve this year I wanted to share with you guys what will be my BtoB marketing resolutions for 2016. It is 4.30 pm, I am almost alone in the office and I was about to call it a day when I asked myself: what will…
I recently decided to learn about growth hacking, not only because everyone is talking about it, but because the few articles I read about this triggered my curiosity. On my boss’ advice I got into Ryan Holiday‘s book on this particular topic: “Growth Hacker Marketing”. I am always very skeptical when I hear about any new so-called “revolutionary” marketing…
I had a chance to meet Patrice Laubignat, CEO of LePartenariat.com and recognized influencer in the area of Emotive Marketing. He kindly accepted to answer my questions. Patrice, could you please introduce yourself and explain us how you landed in the marketing world ? PL: As I started my professional life teaching mathematics, I would answer…
You probably discovered Jeff Bullas on his blog jeffbullas.com, dealing with Social Media Marketing, Content Marketing and Digital Marketing. Jeff kindly accepted my invitation to answer some question about his vision as an expert of Web & Digital marketing. AG: How did you come to write and speak about Web & Digital marketing? JB: In the…
What video format should I focus on? What budget should I allocate to my B2B video strategy? Should I externalize everything? How do I choose my video agency? This is the type of questions I hear a lot during discussions between B2B marketers. In this article I will try to share my experience in this area!…
As ANNUITAS is now running the 2015 version of their B2B Enterprise Demand Generation Survey online, I decided to analyse the 2014 version, first to give you my impression about the 2014 survey’s results, but also to be ready to compare this with the upcoming study. For those who wouldn’t know about ANNUITAS, this is…
As Ian Lurie was mentioning in 2010 in his article on portent.com, the inevitable reference to “write great content”, “put more keywords on every page” or “exchange links with other sites” is redundant and mostly helpless in such SEO evangelization books. I will not be very original and will simply agree with Ian: this statement is not true…
To be quite honest I have been thinking about this blog’s creation for two years. I like to write, I love BtoB marketing, so blogging sounded like the best compromise ever for me. I also believe that this blog can be a way to meet people with different views, different experiences and opinions, and I liked…