“Embrace content marketing as a business model” with Robert Robe
When I started reading about B2B marketing in the earliest stages of my career, the insights delivered by…
Podcast #8 : “Do Not Mess With B2B Influence Marketing”
There are currently quite some debates going on about the concept of B2B influencer. In the B2B world,…
B2B Book Review #3: To Sell Is Human by Daniel Pink
Selling is something we all do in our work and personal lives. Obviously, this does not mean that…
Why Social Selling Will Soon Fade Away
Ten years have passed since I watched Nigel Edelshain’s video explaining the term “Sales 2.0”. Many things have happened…
B2B : a world where networking is the new certification
I don’t usually take part in external trainings specialized in B2B. Why? Because I believe that the offer…
Podcast #7: “Is There An Ideal B2B Marketer Profile?”
In this episode of the BtoB Marketing & Sales Podcast I am very proud to welcome Joel Harrison,…
Hello, my name is Aurélien, and I have been working in B2B tech marketing since 2009. I am working as a digital marketing manager for the top tech company in France . I am truly passionate about my job and I am looking forward to exchanging views and opinions with people who have experience to share in the same area. My vision of BtoB marketing is situated just between extreme ROI optimization and emotional marketing, a broad spectrum for sure. Besides this I am a huge fan of ball sports, technology, music & an uncontrolled TV shows addict. Feel free to contact me.
Podcasts
“Embrace content marketing as a business model” with Robert Robe
When I started reading about B2B marketing in the earliest stages of my career, the insights delivered by the Content Marketing Institute quickly became a reference for me. Every single marketer has content marketing on his radar. Why? Because it is deeply connected to the ability to deliver (or not…) modern, appropriate and sustainable B2B…
Podcast #8 : “Do Not Mess With B2B Influence Marketing”
There are currently quite some debates going on about the concept of B2B influencer. In the B2B world, professionals are still in the process getting the classical representation of an Instagram influencer out of their mind. In France, most people are actually very sarcastic about the concept of influence marketing applied to complex sales environments,…
B2B Book Review #3: To Sell Is Human by Daniel Pink
Selling is something we all do in our work and personal lives. Obviously, this does not mean that we all sell things to make a living. It means that, consciously or not, we all establish little strategies to sell something: pushing a new idea, defending your vision of politics, encouraging a colleague to change his…
Why Social Selling Will Soon Fade Away
Ten years have passed since I watched Nigel Edelshain’s video explaining the term “Sales 2.0”. Many things have happened in the meantime: social networking, tech, and even business practices have evolved. People talk about Social Selling – a lot. In this article, I’ll tell you why I believe this concept will, despite popular opinions, soon fade away.…
B2B : a world where networking is the new certification
I don’t usually take part in external trainings specialized in B2B. Why? Because I believe that the offer is fairly poor, especially in France. I chose to use networking as a strong ally to stay informed, to learn about the latest B2B trends and to establish a mutual credibility with my peers, by sincerely caring…
