Buyer-personas-1mn30-Bordeaux

The Future Of Marketing: The CPO, Chief Personas Officer

I have been working in the engineering software industry since 2009. One pain point hindering a proper B2B sales and marketing alignment was always omnipresent: the lack of diligence around the business critical concept of persona (buyer or user). The concept of CPO; Chief Personas Officer; could totally solve the usual lack of alignment between sales vs. marketing vs. product vs. CLIENT.…