Can Engineers Sell?

“Can Engineers Sell?” by Olivier Rivière, Founder, OR Consulting

Today I am pleased to welcome Olivier Rivière, who I had the pleasure to meet a the BtoB Summit in France this summer. In the last 25 years Olivier has held positions in R&D, marketing and communications, business development, global account management, client service, and general management. In this article Olivier is sharing with us his answer to the following question: “Can Engineers Sell?”. …

B2B Disruptive Marketing

“B2B Disruptive Marketing”: another empty concept?

I am always very skeptical about the many “new” concepts or wordings we use in the marketing world. “Cloud”, “Big Data”, “Growth Hacking”: a lot of fancy concepts which keep being promoted as revolutionary movements in marketing conferences, keynotes or trade shows, when in actual fact most of these “new” concepts have been actively used and proven for decades.…