Skip to content
Paris, France
FacebookTwitterLinkedinInstagram
Search
BtoB Marketing & Sales
by Aurélien Gohier
BtoB Marketing & SalesBtoB Marketing & Sales
  • Interviews
  • Guest Marketing
  • Industrial Marketing
  • Social Networking
  • Digital Marketing
  • Interviews
  • Guest Marketing
  • Industrial Marketing
  • Social Networking
  • Digital Marketing

Tag Archives: B2B Social Media

You are here:
  1. Home
  2. Entries tagged with "B2B Social Media"

B2B Social Networking: Time to Adjust your Expectations

B2B Social NetworkingBy Aurelien Gohier02/01/20181 Comment

We see a lot of gurus sharing recipes to transform social media (in particular LinkedIn) into a highly efficient B2B revenue generating machine. Some of them share good pieces of advice, I am certainly not questioning this. The real question here, for any company whose revenue model stems from complex sales, is: what should I expect from B2B social networking? …

susantatum-august2016-picture

Interview of Susan Tatum, B2B Social Media Business Strategist

B2B InterviewsBy Aurelien Gohier26/08/2016Leave a comment

I had a chance to interview Susan Tatum, B2B Social Media Business Strategist recognized in the B2B marketing playground. She agreed to share with us her vision of today’s B2B Social Media main challenges.  You are specialized in social media marketing for B2B businesses, but what actually makes you specialized in B2B? What do you think…

10 Must-Follow BtoB Marketing Twitter Accounts

B2B Social NetworkingBy Aurelien Gohier22/05/2016Leave a comment

As any B2B marketer I have my Twitter sources. People whose B2B tweets are relevant, helpful, not essentially promotional and mostly neutral. I decided to highlight 10 must-follow BtoB marketing Twitter accounts in this article today. Alex Clarke (@alexclarke_b2b): Alex is working as a digital content manager at @MarketingB2B, which became a reference for every B2B…

Go to Top