There are currently quite some debates going on about the concept of B2B influencer. In the B2B world, professionals are still in the process getting the classical representation of an Instagram influencer out of their mind. In France, most people are actually very sarcastic about the concept of influence marketing applied to complex sales environments,…
We see a lot of gurus sharing recipes to transform social media (in particular LinkedIn) into a highly efficient B2B revenue generating machine. Some of them share good pieces of advice, I am certainly not questioning this. The real question here, for any company whose revenue model stems from complex sales, is: what should I expect from B2B social networking? …
I had a chance to interview Susan Tatum, B2B Social Media Business Strategist recognized in the B2B marketing playground. She agreed to share with us her vision of today’s B2B Social Media main challenges. You are specialized in social media marketing for B2B businesses, but what actually makes you specialized in B2B? What do you think…
As any B2B marketer I have my Twitter sources. People whose B2B tweets are relevant, helpful, not essentially promotional and mostly neutral. I decided to highlight 10 must-follow BtoB marketing Twitter accounts in this article today. Alex Clarke (@alexclarke_b2b): Alex is working as a digital content manager at @MarketingB2B, which became a reference for every B2B…