football-fans-b2b-marketing

“What is B2B Marketing for Football Clubs” by Pierre Gautier, Brand Manager at Lagardère Sports

Today I am delighted to welcome Pierre Gautier, Brand Manager at Lagardère Sports, to write about what B2B Marketing means for Football Clubs. Much like B2C marketing, B2B marketing exists of niche markets. The sports industry can be considered as one of these realms of niche markets. Clubs, Leagues and Federations use their media reach to…