For this third edition of our B2B Marketing Sales Podcast, I am pleased to welcome Bruce Johnston-whose job is to help companies understand why LinkedIn just doesn’t seem to work the way marketers believe it should, in a complex B2B sales context. So how to “Make More Effective and Efficient Use of LinkedIn for B2B”?
We all face those moments where we have no bloody idea why LinkedIn is not working as we expected it to. Well, this is where Bruce and I became acquainted.
Three weeks ago I was trying to understand why my LinkedIn Pulse articles were suffering from poor views, when I was pretty confident that my audience- of technophiles and marketeers- would certainly have interest in the topic. So I turned to my best friend Google and landed on an article from Bruce Johnston on this specific topic, entitled “Down The Rabbit Hole That Is LinkedIn Notifications For Publishing”. I found, in this article, an answer to my question. Though not delighted by what I learnt from reading the article, I was certainly pleased to now understand what was going on, behind the scenes of my LinkedIn publishings.
I decided to contact Bruce on his vision of how those in sales should “Make More Effective and Efficient Use of LinkedIn for B2B”. After an information-rich and friendly discussion, we decided to record this B2B Marketing Sales Podcast #3 together!
[Podcast also available on iTunes. Subscribe now!]
If you would like to find out more about Bruce Johnston’s’ expertise on how to make effective and efficient use of LinkedIn for B2B, I invite you to visit the website Practical Social Media Marketing (Practical SMM).
[CHAPTERS] B2B Marketing Sales Podcast #3
Thank you for joining today. Actually, LinkedIn helped us to meet indirectly as I found your profile while I was reading an article about why all my followers don’t get a notification every time I post a LinkedIn Pulse article. I got pretty precise information in your article, so I checked your profile and realized that you were an experienced LinkedIn expert, so I contacted you to have you on this podcast (just for a little bit of background, ed.). How are you today Bruce?