For this fifth edition of the BtoB Marketing Sales Podcast I had the very pleasure to welcome John Smibert, one of the most experienced Strategic Social Seller on the B2B market. Let’s make our way to B2B Strategic Selling!

I discovered John Smibert’s work on YouTube via “Talking Sales”, a series of interviews that provide insight to help B2B sales leaders and B2B sales managers improve. I contacted John and asked him if he would be interested to share his view on some key B2B-oriented topics such as B2B social selling, B2B video marketing and on what he calls B2B strategic sales in general.

People forget what Sales is. Sales is helping. Sales is giving. Sales is working with your potential customers in a way that helps them achieve better outcomes. Sales is not about getting an order. Sales is not about manipulating people or trying to get what WE want but helping customers get what THEY need.John Smibert, B2B Strategic Selling Expert

[Podcast also available on iTunes. Subscribe now!]

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Connect with John Smibert:

John Smibert B2B Strategic Selling ExpertJohn leads three related organisations, Custell, Strategic Selling Group and Sales Masterminds APAC. These help B2B selling organisations who recognise the need to transform their sales capability to respond to the tsunami of change that is starting to wash over us all. He works with people who recognise that to survive they must more strategically support their customer in their buying journey – and understand that they must become specialists in the customer’s domain in order to be of value to them. He also helps sales teams build differentiated personal brands and leverage the digital and social worlds to engage to create trust and value.

Written by Aurélien Gohier