In this section I a sharing with you my B2B Book Reviews to help you identify which B2B Books you absolutely need to read, and why!

Of course those reviews are just illustrating my humble opinion, and I am totally open for discussions about this. I am also very grateful to anyone who would suggest me B2B Books to read and review! Fill free to send your suggestions at aurelien.gohier(at)btobmarketingsales.com.

Ryan Holiday Growth Hacking TV

Book review: “Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising” by Ryan Holiday

I recently decided to learn about growth hacking, not only because everyone is talking about it, but because the few articles I read about this triggered my curiosity. On my boss’ advice I got into Ryan Holiday‘s book on this particular topic: “Growth Hacker Marketing”. I am always very skeptical when I hear about any new so-called “revolutionary” marketing…