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by Aurélien Gohier
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Daily Archives: 03/04/2019

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To Sell Is Human - 1200x630 - BtoB Marketing Sales

B2B Book Review #3: To Sell Is Human by Daniel Pink

B2B Book ReviewsBy Aurelien Gohier03/04/2019Leave a comment

Selling is something we all do in our work and personal lives. Obviously, this does not mean that we all sell things to make a living. It means that, consciously or not, we all establish little strategies to sell something: pushing a new idea, defending your vision of politics, encouraging a colleague to change his…

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