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BtoB Marketing & Sales
by Aurélien Gohier
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  • Interviews
  • Guest Marketing
  • Industrial Marketing
  • Social Networking
  • Digital Marketing

Daily Archives: 02/01/2018

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B2B Social Networking: Time to Adjust your Expectations

B2B Social NetworkingBy Aurelien Gohier02/01/20181 Comment

We see a lot of gurus sharing recipes to transform social media (in particular LinkedIn) into a highly efficient B2B revenue generating machine. Some of them share good pieces of advice, I am certainly not questioning this. The real question here, for any company whose revenue model stems from complex sales, is: what should I expect from B2B social networking? …

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