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BtoB Marketing & Sales
by Aurélien Gohier
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  • Interviews
  • Guest Marketing
  • Industrial Marketing
  • Social Networking
  • Digital Marketing

Yearly Archives: 2018

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Social Selling Indigestion - BtoB Marketing & Sales

Why Social Selling Will Soon Fade Away

B2B Social NetworkingBy Aurelien Gohier31/12/2018Leave a comment

Ten years have passed since I watched Nigel Edelshain’s video explaining the term “Sales 2.0”. Many things have happened in the meantime: social networking, tech, and even business practices have evolved. People talk about Social Selling – a lot. In this article, I’ll tell you why I believe this concept will, despite popular opinions, soon fade away.…

B2B : a world where networking is the new certification

B2B NetworkingBy Aurelien Gohier17/10/2018Leave a comment

I don’t usually take part in external trainings specialized in B2B. Why? Because I believe that the offer is fairly poor, especially in France. I chose to use networking as a strong ally to stay informed, to learn about the latest B2B trends and to establish a mutual credibility with my peers, by sincerely caring…

Podcast #7: “Is There An Ideal B2B Marketer Profile?”

B2B PodcastsBy Aurelien Gohier12/07/20181 Comment

In this episode of the BtoB Marketing & Sales Podcast I am very proud to welcome Joel Harrison, Editor-in-Chief and co-founder of B2B Marketing. While I am writing this piece of article, it has been exactly one year since Joel Harrison and I met at the 2017’s BtoB Summit edition in France. It took me…

B2B Social Networking: Time to Adjust your Expectations

B2B Social NetworkingBy Aurelien Gohier02/01/20181 Comment

We see a lot of gurus sharing recipes to transform social media (in particular LinkedIn) into a highly efficient B2B revenue generating machine. Some of them share good pieces of advice, I am certainly not questioning this. The real question here, for any company whose revenue model stems from complex sales, is: what should I expect from B2B social networking? …

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