Ten years have passed since I watched Nigel Edelshain’s video explaining the term “Sales 2.0”. Many things have happened in the meantime: social networking, tech, and even business practices have evolved. People talk about Social Selling – a lot. In this article, I’ll tell you why I believe this concept will, despite popular opinions, soon fade away.…
I don’t usually take part in external trainings specialized in B2B. Why? Because I believe that the offer is fairly poor, especially in France. I chose to use networking as a strong ally to stay informed, to learn about the latest B2B trends and to establish a mutual credibility with my peers, by sincerely caring…
In this episode of the BtoB Marketing & Sales Podcast I am very proud to welcome Joel Harrison, Editor-in-Chief and co-founder of B2B Marketing. While I am writing this piece of article, it has been exactly one year since Joel Harrison and I met at the 2017’s BtoB Summit edition in France. It took me…
We see a lot of gurus sharing recipes to transform social media (in particular LinkedIn) into a highly efficient B2B revenue generating machine. Some of them share good pieces of advice, I am certainly not questioning this. The real question here, for any company whose revenue model stems from complex sales, is: what should I expect from B2B social networking? …