For this fourth edition, I am proud to have Chris Savage on the BtoB Marketing Sales Podcast- co-founder and CEO of Wistia- to talk about video marketing as the core of successful B2B business communication, and for lead generation strategy.
Not to push at open doors here, the majority of B2B marketers are deeply convinced that B2B video marketing is the key of a successful brand awareness and lead generation strategy. But only a small proportion of B2B marketers know how to set up and run a proper B2B video marketing strategy, to make this strategy drive tangible results.
Chris Savage, co-founder of Wistia– a professional video hosting platform with “amazing viewer analytics, HD video delivery, and marketing tools to help understand your visitor”- is an expert of this domain. Besides the obvious technological advantages of using Wistia, Chris and I discussed about how B2B video marketing can be addressed by digital marketing services. To illustrate this, we chose a bunch of use cases together and tried to enter tomorrow’s B2B video world together.
[Podcast also available on iTunes. Subscribe now!]