Can Engineers Sell?

“Can Engineers Sell?” by Olivier Rivière, Founder, OR Consulting

Today I am pleased to welcome Olivier Rivière, who I had the pleasure to meet a the BtoB Summit in France this summer. In the last 25 years Olivier has held positions in R&D, marketing and communications, business development, global account management, client service, and general management. In this article Olivier is sharing with us his answer to the following question: “Can Engineers Sell?”. …

football-fans-b2b-marketing

“What is B2B Marketing for Football Clubs” by Pierre Gautier, Brand Manager at Lagardère Sports

Today I am delighted to welcome Pierre Gautier, Brand Manager at Lagardère Sports, to write about what B2B Marketing means for Football Clubs. Much like B2C marketing, B2B marketing exists of niche markets. The sports industry can be considered as one of these realms of niche markets. Clubs, Leagues and Federations use their media reach to…

Cut B2B Marketing Budget

My B2B web & digital marketing strategy for 350 euros per month: can cheapness and efficiency live together?

In the context of marketing departments being asked to constantly generate greater pipeline with smaller budgets, I want to push this challenge to its limit and imagine how a B2B web & digital marketing strategy would look like with 350 euros as a budget per month. But can a cheap B2B web & digital marketing strategy…