B2B Disruptive Marketing

“B2B Disruptive Marketing”: another empty concept?

I am always very skeptical about the many “new” concepts or wordings we use in the marketing world. “Cloud”, “Big Data”, “Growth Hacking”: a lot of fancy concepts which keep being promoted as revolutionary movements in marketing conferences, keynotes or trade shows, when in actual fact most of these “new” concepts have been actively used and proven for decades.…