As any B2B marketer I have my Twitter sources. People whose B2B tweets are relevant, helpful, not essentially promotional and mostly neutral. I decided to highlight 10 must-follow BtoB marketing Twitter accounts in this article today.
Alex Clarke (@alexclarke_b2b): Alex is working as a digital content manager at @MarketingB2B, which became a reference for every B2B marketer. Alex sounds very passionate about what he posts and about his job, I like his enthusiasm and I am definitely supportive as a young B2B marketing fellow myself. He is mixing professional and personal tweets quite interestingly, which makes his approach look real (another social media marketing best practice fellows…). Alex is a good writer, as you can see in this great infographic-based article “10 musts for your B2B website homepage”: https://www.b2bmarketing.net/resources/blog/infographic-week-10-musts-your-b2b-website-homepage
Ardath Albee (@ardath421): Ardath is the CEO of Marketing Interactions Inc., which basically helps B2B companies to elaborate and implement efficiently their digital marketing strategies. Ardath is a pleasure to follow: she shares views and 30 years of experience in business management and marketing operations as well as fresh news about B2B marketing and she has great interactions with her peers on Twitter (besides pushing a lot of interesting information). See her nice video contribution on Backbone Media. Looking forward to interviewing you soon Ardath!
David Hubbard (@MOutfield): David is the CEO of Marketing Outfield, a Sales and Marketing consulting and implementation firm. What I like in David’s Twitter feed is that he is permanently trying to fill the gap between Sales and Marketing, and this is typically the type of challenge I face on a daily basis as a B2B marketer, besides the usual Marketing-related challenges (“how to make your campaigns more efficient?”, “how to make my webinar announcement more exciting?”, “how to implement my marketing automation tool?”, etc.).