To start this series of btobmarketingsales.com podcasts I had the honor to interview David Meerman Scott, Marketing Speaker & Leadership Speaker & Author of Number #1 bestseller “The new rules of marketing & PR”.
Yes, I could have had a worse guest for this first podcast. David Meerman Scott is an American online marketing strategist, and author of several books on marketing, most notably The New Rules of Marketing and PR with over 350,000 copies in print in more than 25 languages (source Wikipedia).
In this podcast David shares his vision about new age BtoB marketing and gives us some nice advices to allow any BtoB marketer to embrace new technologies as the real cornerstone of his/her marketing strategy.
To find out more about David Meerman Scott feel free to check his website davidmeermanscott.com and his blog webinknow.com. I also invite you to visit the website presenting David’s last project: newsjacking.com.
[Podcast also available on iTunes. Subscribe now!]