You probably discovered Jeff Bullas on his blog jeffbullas.com, dealing with Social Media Marketing, Content Marketing and Digital Marketing. Jeff kindly accepted my invitation to answer some question about his vision as an expert of Web & Digital marketing.
AG: How did you come to write and speak about Web & Digital marketing?
JB: In the last decades I went through quite some revolutions, from the PC revolution to the web revolution, from the social web to the mobile web revolution emerging in the last six or seven years and I found that fascinating. I became very curious about this as I considered this at the corner of humanity and technology. I started my blog on the topic of Social Media. It was just six years ago and now we have about five million visitors a year, which I must say still surprise me very much, as those number keeps evolving rapidly!
AG: What do you think made your blog that successful so quickly? What differentiates you from all the existing marketing blogs?
JB: I was particularly passionate about it I think. I always tried to create the most engaging content I could. You need to put yourself in the visitors’ shoes and make sure to publish consistent content. It it also important to ensure your own online distribution. I discovered Twitter early on, which appeared to be a great tool to generate what I call “top of mind brand awareness”. So I started to tweet and follow people early on. It has been a big part of the success source of jeffbullas.com and led me to be followed by more than 374.000 people today on Twitter. I always made sure to stick to the basics of digital, creating proper email lists, optimizing search engine optimization of the blog, which generate a huge part of my overall traffic. It really came down to three things: one is creating the best content I can, the second is persisting in terms of content generation (and content sourcing) and the last thing is ensuring an efficient online distribution.
AG: At the beginning of a YouTube video presenting you, you quote “If you want to write a lot, read a lot.” What blogs or books would you recommend anyone to read before becoming a blogger and potentially a digital marketing expert?
JB: When I started I read a book from David Meerman Scott about Marketing & PR. I also looked into a lot of articles from HubSpot, which were a big inspiration for me. I also learnt a lot from a book of Stephen King: “On Writing: A Memoir of the Craft” which “documents his experiences as a writer and also serves as a guide book for those who choose to enter the craft” (source: Wikipedia). I invite anyone to read this book, which is a real “writing tool box”. The advantage of blogs is their ability to maintain a certain content dynamism, this is a real-time and fully up-to-date source of information, compared to a book which can take two years from its first draft to its publication.